MONOPOLY GO! is a free-to-play mobile adaptation of the classic board game. Players roll virtual dice to move around a digital board, buying properties and building houses and hotels. The core goal remains to bankrupt opponents through rent and strategic trades.

Gameplay is optimized for touchscreens with quick dice rolls and streamlined actions. A key feature is the "Bank Heist" and other limited-time events that offer bonus rewards. The game emphasizes social play, allowing users to connect with friends to trade stickers, compete on boards, and engage in friendly sabotage.

Progression is tied to building a personal board by spending in-game currency. The game utilizes an energy system that limits consecutive turns, encouraging periodic check-ins. It incorporates collection albums for completing sticker sets, which is a primary driver for engagement and trading.